The rules that decide whether content is safe to ship.
Each policy captures one kind of publishing risk: metadata holes, link rot, schema drift, redirect leakage, or approval gaps.
Metadata completeness
Primary ruleRequire title, description, canonical, and Open Graph image before staging promotion.
Failure modeMissing metadata weakens both search posture and campaign share quality.
Broken-link pressure
Primary ruleFail the release when internal broken links exceed zero or when external dependency links exceed threshold.
Failure modeLink rot creates crawl waste and undermines buyer trust on launch pages.
Structured-content mapping
Primary ruleEnsure markdown and CMS blocks map cleanly to approved frontend components and schema targets.
Failure modeMismapped content can render cleanly while silently breaking analytics or schema output.
Redirect discipline
Primary ruleRequire redirect coverage for changed slugs, retired campaign routes, and migrated content clusters.
Failure modeUnmanaged slug changes create traffic leakage and attribution blind spots.
Publish approval posture
Primary ruleBlock production publish until editorial, SEO, and platform approvals all clear.
Failure modeSingle-owner publishing increases odds of fast but unstable launches.